real estate sphere of influence letter sample

You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Is there anything I can do for you?. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. For example, you may want to host a simple summertime cookout. Love your ideas and thanks for the inspiration. Now, your phone call list is much more manageable. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . All because of one fundamental business driver: Authenticity. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Be clear that you have no agenda. Save my name, email, and website in this browser for the next time I comment. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Every year, the National Association of produces a survey of home buyers and home sellers. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Great way to phrase the letter - saying thanks to the client is always a must! Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. So thank you, thank you, THANK YOU!!! It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! More than anything else, these real estate letters are a thank you with a request for real estate referrals. Instead of scrolling past updates from your sphere, take a second to like or comment. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Now you take your scrubbed list upload them to an email marketing program. Remind your sellers about something you did that added a lot of value for them. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Approximately 80 percent of all transactions are done within your sphere of influence. All that I need from you is to verify that I have the correct home address and email address for you. Youll be shocked at the response. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. One type of ad that has been shown to be very effective is a messenger ad. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. its also more effective. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Why Is Growing Your SOI So Important for Real Estate Agents? You can do this by adding value coming from contribution and giving them something they want. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Its one of the easiest ways to get your database engaged again. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. And this one from the Graham Seeby Group is an excellent example. Make sure you do not fall into this trap. Holiday cards are a classic way to stay in touch throughout the year. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Go to your business page and click at the top where it says "Ad Center.". People in your sphere include your friends, family, former clients, and their second-order contacts. or other gift. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. You dont have to be a suited-and-booted business exec to have a great network. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Sample Real Estate Introduction Letter To Friends! You heard that right. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Own it! That is why it is important for you to pay close attention to your sphere of influence real estate agent. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. 6. Your way of handling the award was so tasteful. Its forcing real estate professionals to pivot their business and make some changes. Its expected in business. You can get his full briefing in this video. Take our customer, Justin Seeby for example. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Congrats. Thank you for using me as your realtor. This is the foundation of reviving your database and re-engaging your people. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. I just want to check in with you and see how youre doing.. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. We do coach our clients on these lead generation tactics. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Recent clients and professional connections are always a great place to start.. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. (One of my recent clients almost got badly burned by an inflated zestimate!). The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." It would go like this. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Its one of the oldest digital tools that Realtors have had at their fingertips. (Were talking multiple millions in volume.). Almost every CRM has a Listing E-Alert tool now. This may also help you earn more business. ), And lets face it. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Love it Jennifer. Oops! If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. You now have a friend in real estate. Theyre a light-hearted, non-pushy way to stay in front of people. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. There are so many ways for real estate agents to generate business. Do you know anyone who might be thinking of purchasing a home in the future? I think I would prefer that over an e-mail. As a result, Realtors end up going for the remaining 20 percent. Take Advantage of Social Media 3. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Once you feel like you have established a personal connection, ask them for a business card. Make sure you select something that shows just how well you know them. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. It's helpful to the recipient and offers them something of value, INFORMATION. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Hi Jennifer, Interesting concept and comment thread. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. (And, Ill give you the real estate email templates, too.). When it comes down to it, an SOI is just a group of people you know personally. You type in their home search criteria and then enter their contact info. You may be under the impression that phone calls are an annoyance. They already know you. This helps you get rid of any old contact information that is either incorrect or no longer in use. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! A few days ago I followed a search link and saw some advice that I thought was terrible. Are you tempted to use AI to write blog posts? If you dont have a drip campaign set up yet, dont worry. or other gift.. That way, they know that you appreciate the referral. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. on ActiveRain. Theyre probably going to answer the phone. Required fields are marked *. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. If you dont know what to write, use my Event Themed Keeping in Touch Letters. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. For those of us who have a hard time tooting our own horn, this is a tough one. And even if your client needs nothing from you at least you checked in. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. And thats an uncomfortable idea for many of us. You can send this to your SOI, or your geographic farm. We have all been there. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Never Stop Networking 2. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Let them know that this is good news for them as well as for you. A Simple Definition to Get You Started. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. But if you do it right? Check out these 5 practical tips for growing your sphere with social media. If you are a seasoned real estate agent, then you know who is most impressed by your work. Your email address will not be published. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. (True Story)Order Your Here! Follow up with them after the event. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Good news! Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. For many, leads are drying up a bit, so you may be feeling a little stuck. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Love it or hate it, email cannot be ignored. Or ask for feedback?? Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Theyre going after the unknown. Checking in with them to make sure theyre okay is a very normal thing. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Very nice. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Constant Contact and Emma are two good examples. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Finally, the art of copywriting is helpful too. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Theres short-term business and there is this big long-term business potential. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. You can use variations of this, but the most important thing you can do is to be authentic. I mailed them a postcard because I was afraid to pick up the phone and call them. Sound good? SOI. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Sample Influence Letter. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Its time to look inward to your database. You can give them some references. I was just checking in with you to see how youre doing. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Just pick up the phone. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. And remember, you are NOT selling. I hope you and your family are doing well. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. But the truth is, as humans, were already influencing each other all the time. Do you have something you could YAY-ME about to your sphere? That's a good letter! But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. WOW. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Its a common issue, and sometimes when times are good, it doesnt feel necessary. You can collect those business cards virtually if you want them. These are people that know you, and just because of that, you have some influence on them. Look, we get it. Check out our full post on prospecting on Facebook! But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. How low interest rates are and what a great time to buy it is? Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. You may get another referral in the future, growing your sphere of influence. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Writen By. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Hey would you do me a favor, Aaron? In general, keeping in touch is a great way to show appreciation. Please let me know if I can help you with anything in the future. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. You may also want to include a gift card to the local coffee shop or other gift. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Wish I could use it but after 25 years it would look odd! saying thanks to those who have helped you attain success is a great way to foster more !! coaching programs is right for you? Pro Tip for TikTok: This is a fun one. And when he does, it feels like a natural segue, not an awkward script. Pro Tip: NEVER write anybody off. Here's a letter recently sent out by one of my faithful readers. You may be hesitant to call them because you havent called them in so long. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. For example, a home value estimate is one of real estate's most common lead generation tools. This field is for validation purposes and should be left unchanged. All it means is the people who know and like you. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . It has success written all over it. Their new listing or recent sale? Tips For Preparation 1. Remember, you dont have to harass your SOI with daily sales calls. The writer recommended saying "I'm an agent now and I need your help.". They better like it, or youre going to get blocked! If this has happened to you, you need to re-engage with those people. Let us help you. As the leads and referrals start coming in, its important to keep track of each and every one. Find FL real estate agents I didnt know if theyd know who I was. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. The more personal attention you give, the more theyll like and remember you. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. I've written about this concept once or twice or a dozen times - see the list below for related blogs. However, Id love to hear what you think about it first. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Thanks. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Good iedea on using and award and sharing it with your soi. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. How to Nurture Your SOI (+ Free Templates! Diversify Your Outlets 5. Pay Special Attention to Those Who Matter Most, 5. You arent a clone. Phone: 205-263-9600 Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. You Are Truly "Above The Crowd!". Before I started using email marketing, my business was struggling. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Together, we can make this year your best yet! and they're yours for free. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. When they got the postcard, they called me. Set aside one or two days a month to attend a local community or charity event. Brian Icenhower of The Real Estate Trainer has a great tip. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Heres one of our best scripts/real estate email templates for Listing E-Alerts. One of those things is the YAY-ME letter. If you show up on social media consistently, simply being there and being open is enough. If they are not receiving them, they are not actually in your sphere of influence. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Then, make sure you invite people to hang out with you for your charge.

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